PRIVACY POLICY
Effective Date: July 2025
1. Information We Collect
We process:
- Personal identifiers (name, address, contact details)
- Payment information (processed via encrypted channels)
- Purchase history and preferences
- Technical data (IP address, device information, cookies)
2. Legal Basis for Processing
We handle your data based on:
- Contractual necessity (order fulfillment)
- Legitimate business interests
- Your consent (for marketing communications)
3. Data Usage
Your information enables us to:
- Process transactions and shipments
- Provide customer support
- Improve our services
- Prevent fraudulent activity
- Comply with legal obligations
4. Data Sharing
Information may be disclosed to:
- Payment processors (Stripe, PayPal)
- Shipping carriers (UPS, FedEx)
- Analytics providers (Google Analytics)
- Legal authorities when required
5. International Data Transfers
Data transfers outside your jurisdiction include appropriate safeguards under GDPR and CCPA regulations.
6. Data Retention Periods
We maintain your information:
- For active customers: 3 years post last activity
- For order records: 7 years (tax compliance)
- Until consent withdrawal (marketing purposes)
7. Your Rights
You may:
- Request access to your personal data
- Correct inaccurate information
- Delete your data (with exceptions)
- Restrict processing
- Object to marketing
- Request data portability
8. Security Measures
We implement:
- 256-bit SSL encryption
- Regular security audits
- PCI DSS compliance
- Two-factor authentication for staff
9. Cookies & Tracking Technologies
Our website uses:
- Essential cookies (site functionality)
- Performance cookies (analytics)
- Marketing cookies (with consent)
Manage preferences: theoryapparels.com/cookie-settings
10. Children’s Privacy
We do not knowingly collect data from individuals under 16.
11. Policy Updates
Changes will be posted on this page with a new effective date.
12. Contact Us
For privacy requests:
theoryapparels.com/privacy-requests